As the number of hospitals and healthcare organizations continue to embrace social media increases system developers and vendors need to adapt as well. AMTELCO’s 1Call Division as taken the next step toward helping their customers by integrating with social media outlets.
1Call’s RED ALERT system allows messages and notifications to be sent to a few or a large group of recipients based on a particular disaster, incident, event or changing condition. In the past when an alert was triggered, messages were sent to pagers, email addresses, mobile phones (sms or voice), fax machines or land-line phones. Recently our developers used the Twitter application programming interface (API) as a bridge to incorporate some popular Social Media outlets as part of RED ALERT’s message delivery capabilities. Now hospital and healthcare organizations using RED ALERT can not only notify first responders, but it can also deliver information to their Twitter, Blog and Facebook followers when alerts are triggered.
Social Media has been used in the past to keep people informed during events. As an integrated part of RED ALERT, administrators can use RED ALERT as a single point to post messages or share information with Social Media outlets such as Twitter and Facebook as well as send messages to traditional communication devices. Integrating Social Media with traditional platforms will help our hospital customers communicate with many more people than in the past. Now, events such as changing weather conditions, flu season information, disasters, health news, wellness class information and emergency room wait times can be handled by RED ALERT and the Social Media integration to get information to anyone that wants it, and from whatever source they choose to receive it from.
Matt Everly is the marketing director for Amtelco’s 1Call healthcare division and can be reached at firstname.lastname@example.org